Other companies leased space in the building, too.Īmir Loloi, the owner of Loloi Rugs, based in Texas, took another approach, buying an entire 12-story building, 260 Fifth Avenue, in the hope of creating a mini Textile Building of his own. Welspun, a textiles conglomerate based in India, settled into 10 West 33rd, a known fashion accessories building its new space, with an enormous, elaborate fireplace, was once John Jacob Astor IV’s penthouse office and dining room. Several gravitated to 230 Fifth Avenue, on the corner of 27th Street, another showroom building.
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Over time, many of the tenants moved into buildings within a 12-block radius. Adding to the good fortune, Midtown’s smaller landlords, hungry for commercial tenants after their buildings began to empty out during the lockdown, courted the ousted tenants of 295 with discounted rents. Remote workers started sprucing up their homes, especially after stimulus checks arrived. The work-from-home era turned out to be a bonanza for textile companies. “We didn’t want to fragment the industry and make it difficult for buyers to get to us.” “We made a decision to stay somewhere in the neighborhood,” Mr. Two Savills brokers, Evan Margolin and Andrew Zang, proposed a strategy they called “Textile Campus 2.0.” Their concept: If a single suitable building was not available, maybe a handful of nearby buildings could do the trick. Kaufman, who was then president of the Home Fashion Products Association, a trade group that represented many of the tenants, and which tapped Savills, a real estate brokerage, to help them in their quest. “We wanted to find the new 295,” said Mr. The redevelopment plans for the Textile Building set off a flurry of tense tenant meetings. Covid hits, Midtown empties, textile companies regroup Kambak, the chief executive of United States operations for India-based Trident Group, one of 295’s largest tenants. “You want to touch the towels,” said Jeffrey J. Even when companies started to conduct more of their business online, home textiles, in the end, was a tactile business. And a showroom at 295 Fifth was ideal, practically guaranteeing that buyers would stop by because they would already be there, seeing other tenants. Giant companies like Walmart and Target were more interested in working with textile manufacturers to create their own private-label lines. Backer died soon after completing the Textile Building - following being tried for perjury during a corruption investigation - the property became a hit, filling with tenants and thriving during the era of department stores.īut with the rise of big-box stores, fewer buyers would visit New York, and subsequently, market weeks were quieter at the Textile Building.
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It was one of several specialty addresses to crop up in Manhattan around this time that housed related businesses, like the Brill Building, where music publishers and others in entertainment had offices and studios, or the International Toy Center, where toy manufacturers showcased their wares.Īlthough Mr. He and others would outdo themselves to grab buyers’ attention.īuilt in less than five months, the building, with Roman arches at its base, was an impressive presence on the city’s most august commercial avenue, winning a gold medal from the Fifth Avenue Association, a trade group. Erected a century ago to be the center of the home textiles industry in the United States, it still has the shiny gold loom logo over the entrance to prove it.īuyers from stores all over the country would flock there to see the new collections twice a year, doing a showroom crawl by day and being wined, dined and treated to Broadway shows by night. Tauber, 85, the company’s founder.įor much of the 20th century, the Textile Building, at 295 Fifth Avenue between East 30th and 31st Streets, was the address of choice for makers of sheets, towels and rugs. Tauber, whose wife had come up with the name of his company, Avanti, parked a 1963 Avanti sports coupe in front of the building, a gigantic teddy bear in the driver’s seat. Another time, his company set up a big, clattering factory-style sewing machine in the lobby, so visitors could watch it embroider multiple towels simultaneously.
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In 1992, Arthur Tauber hauled 26 buckets of sand into his showroom at the Textile Building to promote a new collection of beach towels.